From the dawn of time, IAs have contributed to the organisation of human knowledge through their user-centred design approach, investigating and analysing language, memory and behaviour to produce usable designs and engaging experiences. To get where we are today, at the top of the user-experience profession, has been something of a game of ‘survival of the fittest’. We’ve stolen from industrial design, borrowed from library science, and even bent patterns from theatre and environmental planning to our discipline’s needs. Some call us shameless thieves. Some call us digital mutants. Whatever we are, we’re certainly good at evolving. The question is, though, what’s next? What tools and techniques should we be stealing now? Or have we reached the peak of evolution and are now bound for extinction?
In this keynote address to Oz-IA 2009, Matthew exploref the evolution of the Information Architect, where we’ve been and where we’re going. He looked at IA practices, both old and new, the wars waging in other disciplines to adapt the secret success of involving users, and why our future might just depend on us becoming Agile.
For those who’d like a personal copy, please feel free to download the Flash/Prezi file:
Download: Zipped Prezi File (Flash) (66MB)


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October 7, 2009 at 3:20 pm
Prezi – first impressions post Oz-IA 2009 « Matt’s Musings
[...] Delivering the keynote at this years Oz-IA was the first time I’ve used Prezi. If you’ve not heard of Prezi, it’s is a new online presentation and mind-mapping product that they call the ‘zooming presentation editor’. It runs in a browser, but you can download a desktop version that is powered by Adobe Air so it will work on both Mac and PC. A friend at ISKO Conference suggested I use it and then I saw a colleague use it at BA World Symopsium. It looked like an interesting tool to use so I thought I would just give it a try. [...]
November 15, 2009 at 11:55 am
Agile and User-Experience: what Neilsen just doesn’t get « Zen Agile
[...] iterative development and immediately think they’re doing agile. This is what I raised at my keynote at Oz-IA this year on the evolution of the Agile IA and something that Matt Balara suggested was [...]
November 30, 2009 at 8:13 pm
Top 10 for starting an agile project « Zen Agile
[...] might need an IA or user-experience engineer to help with UAT at the end of the project, or if you’re really [...]